A step-by-step guide to double or triple 
your customers.

Without paying an agency thousands per month.

Backed by the 10x Guarantee.

If you're reading this, then you know how powerful Google Business Profiles can be for generating customers.

But this knowledge is useless unless you act on it.

With that in mind, I would like to present the Execution Plan.

Hi, I'm Shawn Joshi

  • I've helped 5,700+ companies with their marketing - ranging from startups to 10-figure enterprises.
  • Over the last 9 years, I've optimized 800+ Google Business Profiles.
  • Check my LinkedIn Profile to see my experience.

(The link will open in a new tab - so you won't lose this page.)

The Google Business Execution Plan

What is the Execution Plan?

Every business has a set of tasks that are repeated over and over again.

If they're smart, they...

  • Identify those tasks.
  • Document them.
  • And improve them each time.

For the last 9 years, building high-performance Google Business Profiles has been a large part of my business.

The Execution Plan is my set of processes for building Google Business Profiles that consistently outperform the market. It's built to accelerate your results.

The Execution Plan is the result of:

  • 381,000 search results pages scraped.
  • Over 1,000,000 Google Business Profiles analyzed.
  • More than 800 Profiles optimized.

What happens when you follow the Execution Plan?

In short: Your company grows.

It gets you better visibility in Google Search and Maps.

It grows your number of first time customers - who turn into fans of your business.

These customers turn into more social proof for your Profile.

This further accelerates your visibility - which gets you even more customers.

And most importantly - your revenue grows.

It's a feedback loop that looks like this:

Google My Business feedback loop

The Execution Plan gets results like this

  • A law firm increased phone calls by 114%.
  • A flower shop doubled foot traffic.
  • An e-commerce store added six figures in extra revenue (by doing this in multiple cities).

"I had some reservations about ordering the Execution Plan since you see this type of stuff on social media pretty often.

I wish I had ordered it earlier!

We saw a 200% increase in traffic in just 7 days. Who knew that simple little adjustments can deliver so much."

Frank Haverkate, Owner of Verify Air Quality Testing

Those aren't random, flash-in-the-pan results.

The customers and revenue keep flowing for these businesses months and years down the road.

Your Google Business Profile will grow your bottom line, if you let it.

Phase 1: Profile Optimization
  • Checklists for optimizing all features of your Profile.
  • Clear if-then statements on when you should and should not use a feature.
  • How to effectively optimize and geo-tag your photos.
  • How to get your Profile verified in difficult markets (Google calls them "Your Money or Your Life" markets).

Phase 2: Citations
  • A primer on how to effectively build citations.
  • complete list of citation sources, organized by industry and geography.
  • For those of you who would rather outsource this - I've provided the most reliable (and cost efficient) vendor to do so.
  • An *insider tip* that gives me a competitive edge in almost every market.

Phase 3: Review Velocity
  • Strategies and tools for automating the review process.
  • High leverage executions for ramping up the velocity of your reviews.
  • How to get reviews in "sensitive" industries where people don't want to publicly talk about their experiences.

Phase 4: The E3 Formula
  • Google Business Posts (how-to, examples, templates, and a calendar to follow).
  • Expanding your visibility on Google Search and Maps (by ethically gaming the system).
  • Easy to follow strategies for increasing your Profile's engagement rates.

Tracking Results
  • How to access insights for your Google Business Profile (what the data means and its limitations).
  • Free and paid tools for tracking the footprint of your Profile in Google Maps (very insightful, since visibility is partially dependent on user location).

Who's this for?

Business Operators: If you manage a business or own it. This will walk you through everything in an easy to apply format. The goal is to execute - not confuse you with technical terms.

Marketing Pros: If you want to offer more value to your clients with Google Business Profile - and make the process of optimizing Profiles scalable and repeatable - this is for you.

What's inside?

The Execution Plan is a set of processes, organized into 4 phases:

Free updates for life

You get free updates and lifetime access for the one-time fee.

Google is constantly making changes to how their search engine works.

The Execution Plan is kept up to date to reflect these changes.

New strategies are also added - once I'm sure they'll improve results.

Here's what you get

The Execution Plan

You get instant access to all of my processes and strategies for transforming your Profile into a revenue engine.

This is the 4-phase framework shown above.

Bonus #1: Engagement Overdrive

This is a special report that lives outside of the Execution Plan.

It outlines a deceptively simple tactic that can be used as a force-multiplier for your Profile.

You'll see calls and visits spike when you use it.

Bonus #2: Weekly "Micro Insights"

Every week - I send my customers one email with a "micro insight".

These are small - but powerful - ways to improve your marketing.

It's all value - *without* the annoying sales spam that you're used to getting.

(These are the same insights I share with my clients paying $2,000+ per month.)

Special Bonus: The "Crisis Letter" I sent my clients

This is a letter I sent my clients at the start of the pandemic.

It includes a marketing framework for what to do in uncertain times.

If your budgets are limited - but you still need results - this alone will be worth the price.

No upsells

I'm not going to try and upsell you on expensive services.

The Execution Plan is "self contained".

That means you get access to everything you need inside.

Frequently asked questions (FAQ)

Can't I hire an agency to do this for me?

Of course you can.

But it's more expensive - and you won't know if they're doing a good job or not.

Most agencies will charge anywhere from $500 to $1,500 per month to optimize and manage your Profile.

For most businesses, it's more cost effective to do it themselves.

(Especially in this economic environment.)

I'm not a "techie" - will I be able to use this?


The Execution Plan was built for action.

Not to confuse you with a bunch of technical terms.

The processes are kept as simple and as actionable as possible - without compromising results.

I'm a digital marketer who already knows about Google Business Profile. Will this be useful?

Hundreds of consultants and agencies have purchased the Execution Plan.

They usually find value in two ways:

  • They find processes that they weren't aware of, which improve results for their clients.
  • The documented processes make the work of optimizing Profiles scalable and repeatable. A very important consideration when trying to grow your business.

I've had my Profile for a while. Will the Execution Plan still add value to my business?


Many companies aren't aware of all the levers they can pull to improve their results.

That's what the Execution Plan shows you.

Are you just going to up-sell me on high priced services?


Everything you need to succeed is included in the Execution Plan.

How fast can I expect results?

Once you've followed the processes, you can expect to see results within 4 weeks.

Most times, they come within 2 weeks.

This is in contrast to traditional SEO, where you may need to wait anywhere between 3-18 months to see the payoff.

Great companies believe in my work

More than 5,700 companies are using the Execution Plan to get more customers.

Here's what they're saying.

"Shawn has worked with our company for a number of years.

During this time he has helped with our success with his innovative strategies and straight forward advice.

As we continue to grow, we see Shawn playing a growing role.  He is an integral part of our team and a pleasure to work with. Thank you, Shawn!"

Dan Eisner, CEO

"Over the last 8 months alone, Shawn has driven more than 4,000 extra leads compared to last year, while also reducing our cost per lead by 27%.

It's been an absolute pleasure working with him."

Miles Palmer, Owner

"Hey Shawn - wanted to drop you a note. It has been three weeks since working with your Google Business plan.

Before that, I was paying an agency to do SEO for my website.

I'd spent a total of $12,000 over six months with them ($1,500 per month and $3,000 for an initial audit).

Over six months, I got a total of one new client from my website.

I was getting impatient, but I know I am not an expert and that it takes time to build a presence for a new website.

Well, since working with your plan, I've gotten 6 new clients over the last three weeks alone.

Thanks to your suggestion to track my listing traffic separately, I can see they are coming from there..

It's early, but nice to see the payoff."

Jason, Lawyer from San Diego

ShawnJoshi.com | Copyright 2016-2022

This website is not associated with Facebook.com or Google.com. This website does not have direct relationships with those websites, their associated companies, or any other associated websites.

Google My Business Execution Plan

The Execution Plan is not cheap - and spots are limited.

1. Request access below.

2. I'll email you with the price and my 10x Guarantee.

3. Execute on it - and watch the customers (and revenue) roll in.

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Update: Google My Business is now called Google Business Profile.

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